PMA FRESH SUMMIT '99

ATLANTA -- The pace of change in the fresh-produce industry will accelerate significantly after supermarkets traverse the Y2K threshold, when technology upgrades designed to protect retailers from the millennium bug are refocused to facilitate daily business activities.According to the annual FreshTrack research report, issued at last week's annual convention here of the Produce Marketing Association,

ATLANTA -- The pace of change in the fresh-produce industry will accelerate significantly after supermarkets traverse the Y2K threshold, when technology upgrades designed to protect retailers from the millennium bug are refocused to facilitate daily business activities.

According to the annual FreshTrack research report, issued at last week's annual convention here of the Produce Marketing Association, Newark, Del., retail executives interviewed for the study predict "phenomenal growt

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