NEWARK, Del. -- What do consumers want? To find out, the Produce Marketing Association has enlisted a market research firm to take the pulse of shoppers on a regular basis.
For the past two years, the association has commissioned Opinions Dynamics Corp. of Cambridge, Mass., to conduct telephone interviews on its behalf, completing a nationwide sampling of 1,000 to 1,200 consumer households. The research yields a great deal of in-depth consumer information related specifically to fresh