PMA REQUESTS FTC TO PROBE FOOD & WATER'S PESTICIDE AD

NEWARK, Del. -- The Produce Marketing Association here has filed a claim with the Federal Trade Commission, seeking an investigation of what it calls "unfair and deceptive advertising" by the consumer advocacy group Food & Water.PMA's action was prompted by a Food & Water advertisement that ran in the Dec. 11 issue of Supermarket News. The ad compared fresh produce to assault weapons and claimed that

NEWARK, Del. -- The Produce Marketing Association here has filed a claim with the Federal Trade Commission, seeking an investigation of what it calls "unfair and deceptive advertising" by the consumer advocacy group Food & Water.

PMA's action was prompted by a Food & Water advertisement that ran in the Dec. 11 issue of Supermarket News. The ad compared fresh produce to assault weapons and claimed that fresh fruits and vegetables contain toxic pesticide residues that kill thous

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