PMA SURVEY SHOWS FRESH PRODUCE GROWING IN IMPORTANCE

ANAHEIM, Calif. -- Arguably the most comprehensive set of performance benchmarks ever assembled for the fresh-produce industry was released last week at the Produce Marketing Association's annual convention here.Using data from surveys of more than 500 produce executives (including 58 retailers) and personal interviews, PMA and Cornell University researchers pieced together a detailed profile of the

ANAHEIM, Calif. -- Arguably the most comprehensive set of performance benchmarks ever assembled for the fresh-produce industry was released last week at the Produce Marketing Association's annual convention here.

Using data from surveys of more than 500 produce executives (including 58 retailers) and personal interviews, PMA and Cornell University researchers pieced together a detailed profile of the industry against which retailers and other produce practitioners can measure their ow

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