PMA TESTING VALIDITY OF STANDARD PRODUCE CATALOG

NEW ORLEANS -- The Produce Marketing Association is testing the value of a standard produce catalog -- a central point of entry for produce buyers and suppliers -- which would be a first for the industry and a longtime goal for the organization, officials said.Results of a months-long pilot project, which involves Supervalu, PMA's e-commerce task force, a group of suppliers and a technical company,

NEW ORLEANS -- The Produce Marketing Association is testing the value of a standard produce catalog -- a central point of entry for produce buyers and suppliers -- which would be a first for the industry and a longtime goal for the organization, officials said.

Results of a months-long pilot project, which involves Supervalu, PMA's e-commerce task force, a group of suppliers and a technical company, will be presented to PMA board members and committees at the association's Fresh Summi

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TAGS: Supervalu