PMAA ESTABLISHES COMMITTEE TO BOLSTER IMAGE OF COUPONS

FORT LAUDERDALE, Fla. -- A new industry committee established to promote couponing to both consumers and manufacturers is moving ahead to formulate campaign strategies.The Coupon Industry Committee, a steering committee of the Promotion Marketing Association of America, New York, was created in response to declining redemption rates and to enhance public perceptions of coupons, said Alan Schultz,

FORT LAUDERDALE, Fla. -- A new industry committee established to promote couponing to both consumers and manufacturers is moving ahead to formulate campaign strategies.

The Coupon Industry Committee, a steering committee of the Promotion Marketing Association of America, New York, was created in response to declining redemption rates and to enhance public perceptions of coupons, said Alan Schultz, committee chairman.

"We have a simple mission," he said. "Our mission is to prom

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