PMA'S GROWING ROLE

Retailers and grower/shippers aren't the only ones affected by the forces of change. PMA will unveil its new strategic plan during Fresh Summit 2000. According to Bryan Silbermann, PMA president, this "master plan" will include two updated elements:recipes and nutritional facts. The page has quickly gained a high profile as retailers and produce companies have added it as a link to their own Web sites."We

Retailers and grower/shippers aren't the only ones affected by the forces of change. PMA will unveil its new strategic plan during Fresh Summit 2000. According to Bryan Silbermann, PMA president, this "master plan" will include two updated elements:

recipes and nutritional facts. The page has quickly gained a high profile as retailers and produce companies have added it as a link to their own Web sites.

"We really backed away from doing consumer-direct promotions in the early

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