THE POINT OF NO RETURNS

Give us simpler rental buying programs is the message from the participants in SN's video roundtable.Any program that involves returning tapes is likely to be unworkable in the supermarket environment, they said. The programs that work best are the ones that offer a straightforward approach, such as buy-two, get-one-free. Even better, said the retailers, would be across-the-board lower pricing."How

Give us simpler rental buying programs is the message from the participants in SN's video roundtable.

Any program that involves returning tapes is likely to be unworkable in the supermarket environment, they said. The programs that work best are the ones that offer a straightforward approach, such as buy-two, get-one-free. Even better, said the retailers, would be across-the-board lower pricing.

"How would I like to see them change? Revert to a single price for everyone. That

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