POLL: HOLIDAY 35 MM FILM MOVEMENT STRONG

Grocery executives polled by SN generally confirmed industry figures, released earlier this month, that aggressive price promotions helped buoy by 18% holiday consumer purchases of 35 mm film rolls over the prior year."Our fourth-quarter Kodak and Fuji film sales overall were up higher than last year, but we did a lot more advertising during the last quarter than in the past, said Tom Shively, head

Grocery executives polled by SN generally confirmed industry figures, released earlier this month, that aggressive price promotions helped buoy by 18% holiday consumer purchases of 35 mm film rolls over the prior year.

"Our fourth-quarter Kodak and Fuji film sales overall were up higher than last year, but we did a lot more advertising during the last quarter than in the past, said Tom Shively, head general merchandise buyer at Supervalu's Northeast General Merchandise Division, Easto

Register to view the full article