POLL SHOWS IMPORTANCE OF SAMPLING SPECIALTY CHEESES

MADISON, Wis. -- Consumer data contained in a new Wisconsin Milk Marketing Board survey supports what retailers have been saying for years -- that sampling specialty cheeses is particularly crucial.Given the wide spectrum of flavors and textures, the category can be mysterious and consumers need to be offered a taste to get them to buy anything different, retailers have told SN. Without knowing what

MADISON, Wis. -- Consumer data contained in a new Wisconsin Milk Marketing Board survey supports what retailers have been saying for years -- that sampling specialty cheeses is particularly crucial.

Given the wide spectrum of flavors and textures, the category can be mysterious and consumers need to be offered a taste to get them to buy anything different, retailers have told SN. Without knowing what a new cheese tastes like, consumers will stick to buying familiar cheeses.

In

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