POLLS CONCUR: SPENDING IS FLOWING TO THE TRADE

New research from three separate organizations sheds light on the increasing influence of trade marketing on promotion spending.In recent weeks A.C. Nielsen, Cannondale Associates and Carol Wright Promotions, have each released surveys which probe the relationships between manufacturers, retailers and the money they spend promoting consumer products.While their specific research goals and techniques

New research from three separate organizations sheds light on the increasing influence of trade marketing on promotion spending.

In recent weeks A.C. Nielsen, Cannondale Associates and Carol Wright Promotions, have each released surveys which probe the relationships between manufacturers, retailers and the money they spend promoting consumer products.

While their specific research goals and techniques varied somewhat, a common thread runs through all three studies: Ad and prom

Register to view the full article

test - Advanced Registered User

Already a member? .