POP ART

As a brand marketer, you commission a design and production run of a point-of-purchase display for your latest product. You place an initial order of 5,000 and then later discover you need another 5,000 pieces for a launch later in the year. In an effort to save dollars, you bid out the project to several vendors. It's tradition, but is it legal?Think again. You might very well be violating laws that

As a brand marketer, you commission a design and production run of a point-of-purchase display for your latest product. You place an initial order of 5,000 and then later discover you need another 5,000 pieces for a launch later in the year. In an effort to save dollars, you bid out the project to several vendors. It's tradition, but is it legal?

Think again. You might very well be violating laws that govern the ownership of creative work.

In the point-of-purchase advertisin

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