POP ART

This column will focus on trends, technologies and approaches used in-store to drive product sales and reach a consumer growing more elusive and more discriminating each day. The goal is to provide information relevant to how brand marketers do business in-store -- from consumer research to retailer attitudes toward in-store programs to the effect legislation has on what can or cannot be done. The

This column will focus on trends, technologies and approaches used in-store to drive product sales and reach a consumer growing more elusive and more discriminating each day. The goal is to provide information relevant to how brand marketers do business in-store -- from consumer research to retailer attitudes toward in-store programs to the effect legislation has on what can or cannot be done. The Point of Purchase Advertising Institute, as the international association devoted to the advance

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