POP CULTURE

Retailers are putting some fizz back in their soft-drink departments.In an effort to stem sales being lost to mass merchandisers, membership clubs, beverage wholesale outlets and even drug stores, supermarkets are giving soft drinks a renewed emphasis.Several chains are creating a destination category with "Pop Shops," an area set aside on the heavily travelled perimeter of the store where an extensive

Retailers are putting some fizz back in their soft-drink departments.

In an effort to stem sales being lost to mass merchandisers, membership clubs, beverage wholesale outlets and even drug stores, supermarkets are giving soft drinks a renewed emphasis.

Several chains are creating a destination category with "Pop Shops," an area set aside on the heavily travelled perimeter of the store where an extensive array of soft drinks are merchandised with other beverages and snack

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