POP MEDIA IMPACT

The biggest boost to in-store media could well come from a non-technological source -- initial findings of a five-year national study by Point-of-Purchase Advertising International (POPAI) and the Advertising Research Foundation (ARF).in eight categories -- beer, cereal, salty snacks, cold/allergy/sinus, dog food, carbonated soft drinks, laundry detergent, shampoo and conditioner. Study sponsors include

The biggest boost to in-store media could well come from a non-technological source -- initial findings of a five-year national study by Point-of-Purchase Advertising International (POPAI) and the Advertising Research Foundation (ARF).

in eight categories -- beer, cereal, salty snacks, cold/allergy/sinus, dog food, carbonated soft drinks, laundry detergent, shampoo and conditioner. Study sponsors include Procter & Gamble, Anheuser-Busch, Frito-Lay, Pepsico, Pfizer Warner-Lambert a

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