POPEYES SETS VIDEO RENTAL CONNECTION WITH KROGER

ATLANTA -- Popeyes Chicken & Biscuits is aiming to fast-forward sales in its units inside Kroger stores by hooking up with the video rental department.The quick-service chicken restaurant chain, whose parent company is America's Favorite Chicken, based here, has 18 restaurants inside Kroger stores, 13 of them in the Atlanta market area.The video connection is just the beginning of a series of experiments

ATLANTA -- Popeyes Chicken & Biscuits is aiming to fast-forward sales in its units inside Kroger stores by hooking up with the video rental department.

The quick-service chicken restaurant chain, whose parent company is America's Favorite Chicken, based here, has 18 restaurants inside Kroger stores, 13 of them in the Atlanta market area.

The video connection is just the beginning of a series of experiments Popeyes will undertake to see how it can make the most of its in-Kr

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TAGS: Kroger