PORK CAMPAIGN FATTENING HISPANIC RETAIL PROGRAM

DES MOINES, Iowa -- The success of the National Pork Board's Hispanic marketing campaign has inspired the organization to increase its scope from five markets to 12, in order to include a number of Hispanic metro areas in the United States."We are very pleased with the results of the ["El Cerdo es Bueno"] campaign to date," said Karen Boillot, the NPB's director of retail marketing. "We will continue

DES MOINES, Iowa -- The success of the National Pork Board's Hispanic marketing campaign has inspired the organization to increase its scope from five markets to 12, in order to include a number of Hispanic metro areas in the United States.

"We are very pleased with the results of the ["El Cerdo es Bueno"] campaign to date," said Karen Boillot, the NPB's director of retail marketing. "We will continue our strategy of Hispanic advertising and PR, tied with key Hispanic retail promotion

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