DES MOINES, Iowa -- A new advertising campaign for pork that builds upon the industry's generic theme, "Pork. The Other White Meat," was launched on Super Bowl Sunday.
ging from an outdoor barbecue to a white linen restaurant, with pork as the centerpiece. Two New Orleans restaurant chefs, Susan Spicer and Emeril LaGasse, were also featured in the spots.
"Right now pork is the No. 1 meat around the world, and our goal is to make pork the most-consumed meat here [in the United