PORK PRODUCERS STUDY: RECIPE LABELS INCREASE SALES

DES MOINES, Iowa -- Using recipe stickers on packs of fresh pork products can boost sales an average of 6%, according to a study conducted by the National Pork Producers Council, here.Results for the Label Impact Study were gathered last year, from October to November, using consumer focus groups and in-store tests in cooperation with two retailers, one based in the East and the other in the Midwest.

DES MOINES, Iowa -- Using recipe stickers on packs of fresh pork products can boost sales an average of 6%, according to a study conducted by the National Pork Producers Council, here.

Results for the Label Impact Study were gathered last year, from October to November, using consumer focus groups and in-store tests in cooperation with two retailers, one based in the East and the other in the Midwest. In total, 64 stores were used for the study.

John Hagerla, director of retai

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