POS DISPLAYS TO FOCUS ON ENQUIRER'S NEW IMAGE

NEW YORK -- With 85% of National Enquirer copies sold in supermarkets, Evercore American Media, the tabloid's new owner, plans to promote the weekly later this year with point-of-sale displays that tout its new editorial focus and advertisers' products, Richard Valvo, president of Public Relations Ltd., told SN. Both companies are based here.Since its re-launch earlier this year, the Enquirer's circulation

NEW YORK -- With 85% of National Enquirer copies sold in supermarkets, Evercore American Media, the tabloid's new owner, plans to promote the weekly later this year with point-of-sale displays that tout its new editorial focus and advertisers' products, Richard Valvo, president of Public Relations Ltd., told SN. Both companies are based here.

Since its re-launch earlier this year, the Enquirer's circulation has risen 5.5% to 2.2 million copies. Yet it still has a long way to go before

Register to view the full article