POS SIGNALS SUPER BOWL GAME PLAN AT FOOD LION

RICHMOND, Va. -- Food Lion here decked Center Store with Super Bowl-themed point-of-sale material to promote snack and party foods for game XXXIII.When SN visited the unit at 7804 Broad St. two weeks before the game, colorful, dramatic posters with a Super Bowl theme tied departments together. In the frozen-food aisle, a huge overhead dangler read: "Food Lion Game Day. Your home field advantage for

RICHMOND, Va. -- Food Lion here decked Center Store with Super Bowl-themed point-of-sale material to promote snack and party foods for game XXXIII.

When SN visited the unit at 7804 Broad St. two weeks before the game, colorful, dramatic posters with a Super Bowl theme tied departments together. In the frozen-food aisle, a huge overhead dangler read: "Food Lion Game Day. Your home field advantage for the perfect tailgate party. Look for party ideas and savings throughout the store." Th

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