POSITIVE DIAGNOSIS

Supermarkets, particularly those with pharmacies, are adding more products for at-home testing for diabetes, cholesterol, pregnancy and other medical conditions.Last year alone, the category's volume swelled 21% to $38.6 million in the food channel, according to Information Resources Inc., Chicago.Grocery stores snare 20.6% of the category, while mass merchandisers take 31.6% and drug stores command

Supermarkets, particularly those with pharmacies, are adding more products for at-home testing for diabetes, cholesterol, pregnancy and other medical conditions.

Last year alone, the category's volume swelled 21% to $38.6 million in the food channel, according to Information Resources Inc., Chicago.

Grocery stores snare 20.6% of the category, while mass merchandisers take 31.6% and drug stores command a whopping 59.9% of sales, according to ACNielsen, Schaumberg, Ill.

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