POST REDUCES CEREAL PRICES, CHANGES COUPONING STRATEGY

WHITE PLAINS, N.Y. -- Across-the-line price reductions on its ready-to-eat cereals and a change in couponing strategy by Post here have retailers expecting an upturn in category sales and more changes in couponing.Post, the nation's third-largest cereal maker, said last week it would reduce list prices across its entire line of Post and Nabisco ready-to-eat cereals by an average of 20%. It is also

WHITE PLAINS, N.Y. -- Across-the-line price reductions on its ready-to-eat cereals and a change in couponing strategy by Post here have retailers expecting an upturn in category sales and more changes in couponing.

Post, the nation's third-largest cereal maker, said last week it would reduce list prices across its entire line of Post and Nabisco ready-to-eat cereals by an average of 20%. It is also simplifying its couponing by making its coupons good on all its products, rather than o

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