POTASH BROS. LAUNCHES CELL PHONE LOYALTY PROGRAM

CHICAGO - Potash Bros. Markets, a two-store independent here, last month launched a "cardless" loyalty marketing program linked to shoppers' cell phones that includes the ability to send text messages about promotions and events.Potash Bros. is the second U.S. food retailer to offer a cell phone loyalty program, following Broadway Marketplace, Cambridge, Mass., a one-store operator that has offered

CHICAGO - Potash Bros. Markets, a two-store independent here, last month launched a "cardless" loyalty marketing program linked to shoppers' cell phones that includes the ability to send text messages about promotions and events.

Potash Bros. is the second U.S. food retailer to offer a cell phone loyalty program, following Broadway Marketplace, Cambridge, Mass., a one-store operator that has offered it since September. The program is provided and managed by MobileLime, Watertown, Mass

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