POTTER'S LICENSE NOT MAGIC TO RETAILERS

ST. LOUIS -- Despite some industry analysts' high expectations for Harry Potter merchandise, several retailers surveyed by SN said that they have chosen to limit their offerings of licensed goods based on the hugely popular books.The first Harry Potter movie, "Harry Potter and the Sorcerer's Stone," hits theaters this Friday, but retailers are hesitant about fully embracing the property because they

ST. LOUIS -- Despite some industry analysts' high expectations for Harry Potter merchandise, several retailers surveyed by SN said that they have chosen to limit their offerings of licensed goods based on the hugely popular books.

The first Harry Potter movie, "Harry Potter and the Sorcerer's Stone," hits theaters this Friday, but retailers are hesitant about fully embracing the property because they perceive a lack of consumer interest in the products and because of disappointing tur

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