POULTRY IS NOT UP TO SCRATCH ON 'NATURAL' FRONT: MARKETER

SAN JOSE, Calif. -- The poultry industry is falling behind when it comes to consumer demand for natural products, warned a marketing expert at the National Broiler Council's Marketing Seminar here.A few "natural" supermarkets have integrated the concept of natural fresh poultry, and several mainstream retailers have also begun testing the waters.And if his words effectively motivated the marketers

SAN JOSE, Calif. -- The poultry industry is falling behind when it comes to consumer demand for natural products, warned a marketing expert at the National Broiler Council's Marketing Seminar here.

A few "natural" supermarkets have integrated the concept of natural fresh poultry, and several mainstream retailers have also begun testing the waters.

And if his words effectively motivated the marketers in the audience, there may be new "all-natural" poultry products available to

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