POWDER STRUGGLE

Just add water" isn't as convenient as it used to be. The consumers' new litmus test for convenience -- ready-to-drink -- is pinching the market for powdered drinks.Three major powdered segments -- flavored drinks, iced tea and hot chocolate mixes -- still make up a $1.2 billion business, but they are apparently hurting while their ready-to-drink competitors grow.As a result, powdered drinks are a

Just add water" isn't as convenient as it used to be. The consumers' new litmus test for convenience -- ready-to-drink -- is pinching the market for powdered drinks.

Three major powdered segments -- flavored drinks, iced tea and hot chocolate mixes -- still make up a $1.2 billion business, but they are apparently hurting while their ready-to-drink competitors grow.

As a result, powdered drinks are a relatively mature category, but important enough to merchandise with a competi

Register to view the full article

test - Advanced Registered User

Already a member? .