POWER UP

Supermarkets looking to power up nonfood sales should look to cross merchandising and effective category management of batteries as consumers turn increasingly to portable electronics, said retailers, manufacturers and industry experts."There are not many categories in nonfoods that carry the sales dollars and the potential increases in sales dollars that batteries do," said Al Jones, vice president

Supermarkets looking to power up nonfood sales should look to cross merchandising and effective category management of batteries as consumers turn increasingly to portable electronics, said retailers, manufacturers and industry experts.

"There are not many categories in nonfoods that carry the sales dollars and the potential increases in sales dollars that batteries do," said Al Jones, vice president of procurement and merchandising, Imperial Distributors, Auburn, Mass. "Because peopl

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