27. JOHN RICE, President and CEO, Unilever Bestfoods, North America and Unilever United States
Key development: Carb Options quick-to-shelf speed put Unilever ahead of the pack in the race to meet consumer demands for convenient low-carb options.
What's next: Continued integration of products and marketing to meet consumer demand.
John Rice's Unilever Bestfoods North America and Unilever United States, Englewood Cliffs, N.J., are poised to drive top-line growth