POWER 50: OTHER RETAILERS SELLING FOOD

23. JIM KEYES, President and CEO, 7-ElevenKey development: Expanded 7-Eleven's store-based merchandising.What's next: Rolling out more fresh food and in-store kiosks.In Beijing, where Dallas-based 7-Eleven opened its first store in China this year, it is possible to see the company's "Retailer Initiative" strategy in action.The strategy, which Jim Keyes helped 7-Eleven develop in the mid-1990s when

23. JIM KEYES, President and CEO, 7-Eleven

Key development: Expanded 7-Eleven's store-based merchandising.

What's next: Rolling out more fresh food and in-store kiosks.

In Beijing, where Dallas-based 7-Eleven opened its first store in China this year, it is possible to see the company's "Retailer Initiative" strategy in action.

The strategy, which Jim Keyes helped 7-Eleven develop in the mid-1990s when he was vice president of planning, is based on con

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