There's more to merchandising holiday floral displays than simply setting up a beautiful bank of red poinsettias, retailers told SN.
Across the country, customers expect poinsettias. In fact, most retailers said the showy red flowers account for up to 40% — and one said up to 80% — of the greenbacks rung up in floral departments between Thanksgiving and Christmas. But to set themselves apart, retailers all have stepped out with something different, too.
At upscale Bristol Farm