POWER OF FLOWERS

There's more to merchandising holiday floral displays than simply setting up a beautiful bank of red poinsettias, retailers told SN. Across the country, customers expect poinsettias. In fact, most retailers said the showy red flowers account for up to 40% and one said up to 80% of the greenbacks rung up in floral departments between Thanksgiving and Christmas. But to set themselves apart, retailers

There's more to merchandising holiday floral displays than simply setting up a beautiful bank of red poinsettias, retailers told SN.

Across the country, customers expect poinsettias. In fact, most retailers said the showy red flowers account for up to 40% — and one said up to 80% — of the greenbacks rung up in floral departments between Thanksgiving and Christmas. But to set themselves apart, retailers all have stepped out with something different, too.

At upscale Bristol Farm

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