POWER PARTNERING IS KEY AT NABISCO

NEW YORK -- Symbiotic promotions linking Nabisco and other manufacturers as "power partners" are proving successful in stores, according a Nabisco executive."With joint promotions you can build brand equity with endorsements, reinforce your positioning and leverage your media while building your own strengths and your partner's strengths," said Christine Franck, manager of integrated marketing for

NEW YORK -- Symbiotic promotions linking Nabisco and other manufacturers as "power partners" are proving successful in stores, according a Nabisco executive.

"With joint promotions you can build brand equity with endorsements, reinforce your positioning and leverage your media while building your own strengths and your partner's strengths," said Christine Franck, manager of integrated marketing for Nabisco Foods Group, Parsippany, N.J.

Franck spoke before an audience of market

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