POWER TO THE PIZZA

Frozen pizza's mushrooming sales are prompting a number of supermarket chains to give the category a bigger slice of the promotional pie. But that slice may not be as big as it should be.While stores are ensuring frozen pizza is advertised routinely -- weekly, in some cases -- a study released in May indicates retailers are not giving the category all the attention warranted by its increasing popularity

Frozen pizza's mushrooming sales are prompting a number of supermarket chains to give the category a bigger slice of the promotional pie. But that slice may not be as big as it should be.

While stores are ensuring frozen pizza is advertised routinely -- weekly, in some cases -- a study released in May indicates retailers are not giving the category all the attention warranted by its increasing popularity and its keen response to promotions.

The study, conducted by Information

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