PR CAMPAIGN TO PRECEDE CHICAGO OPENINGS

CHICAGO -- Byerly's doesn't anticipate any "field of dreams" miracles as it enters this marketplace early next year.yerly's learned that lesson the hard way when it attempted to convert two Supervalu-banner stores in Atlanta to the Byerly's name and format in 1981, and ultimately had to close them."What we learned from that experience is that you can't just go into an existing store, take down the

CHICAGO -- Byerly's doesn't anticipate any "field of dreams" miracles as it enters this marketplace early next year.

yerly's learned that lesson the hard way when it attempted to convert two Supervalu-banner stores in Atlanta to the Byerly's name and format in 1981, and ultimately had to close them.

"What we learned from that experience is that you can't just go into an existing store, take down the sign and slowly convert it to a Byerly's," said Dale Riley, chief operating of

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