PRECUT FRUIT'S DICEY OUTLOOK

Fruit is lagging behind vegetables in the fresh-cut marathon in the supermarket produce department. As retailers rush to expand their selections of salad mixes and precut vegetables to capitalize on the growing demand for convenience items, they are not going the distance with precut fruit. At least not yet.Fruit cut up into slices and pieces can be profitable, retailers said, and many are choosing

Fruit is lagging behind vegetables in the fresh-cut marathon in the supermarket produce department. As retailers rush to expand their selections of salad mixes and precut vegetables to capitalize on the growing demand for convenience items, they are not going the distance with precut fruit. At least not yet.

Fruit cut up into slices and pieces can be profitable, retailers said, and many are choosing to maintain their programs, which have price tags of 10% to 20% more than whole fruit.

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