PREEMPTIVE STRIKES

The family-owned and operated Big Y in New England is on the hunt.The Springfield, Mass.-based retailer is pursuing an offensive strategy designed to gain advantage over the competition and check encroachment into Big Y markets in western Massachusetts and southern Connecticut.Now in its 70th year of operation, Big Y is not resting on past laurels. With sales of $1.2 billion, the 56-store chain, including

The family-owned and operated Big Y in New England is on the hunt.

The Springfield, Mass.-based retailer is pursuing an offensive strategy designed to gain advantage over the competition and check encroachment into Big Y markets in western Massachusetts and southern Connecticut.

Now in its 70th year of operation, Big Y is not resting on past laurels. With sales of $1.2 billion, the 56-store chain, including two freestanding liquor stores, is aggressively building new grou

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