PREFERRED MANUFACTURERS HAVE HUMAN TOUCH

NEW YORK -- Although the Web is not an effective direct channel for consumer packaged goods manufacturers to sell to consumers, CPGs can use e-mail to provide a human relationship in a world that becomes more uncertain day by day."We think manufacturers can use e-mail to give consumers what they want -- and also to maintain good relationships with grocery retailers -- by a co-marketing, e-mail campaign

NEW YORK -- Although the Web is not an effective direct channel for consumer packaged goods manufacturers to sell to consumers, CPGs can use e-mail to provide a human relationship in a world that becomes more uncertain day by day.

"We think manufacturers can use e-mail to give consumers what they want -- and also to maintain good relationships with grocery retailers -- by a co-marketing, e-mail campaign such as those used by H-E-B and Winn-Dixie," said Christine Overby, an analyst wit

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