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NEW YORK -- Supermarkets can increase their beer sales by concentrating on premium brands and expanding their refrigerated selling space, according to the head of the nation's second-largest brewer."We suggest that retailers not stock too many cheap beers or too many of the microbrews," Jack MacDonough, chairman of Miller Brewing Co., Milwaukee, told SN during a recent interview."The limits of shelf

NEW YORK -- Supermarkets can increase their beer sales by concentrating on premium brands and expanding their refrigerated selling space, according to the head of the nation's second-largest brewer.

"We suggest that retailers not stock too many cheap beers or too many of the microbrews," Jack MacDonough, chairman of Miller Brewing Co., Milwaukee, told SN during a recent interview.

"The limits of shelf space are a challenge both for ourselves and for the retailers. In our categ

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