PREMIUM LINES SEEN AID TO PRIVATE LABEL

NEW YORK -- Premium private-label products have improved the visibility and the image of mainstream private-label items, according to Brian Sharoff, president of the Private Label Manufacturers Association here."What we think is that the public has a much broader view of premium private label than the retailer," Sharoff told SN when discussing the results of a nationwide consumer survey conducted

NEW YORK -- Premium private-label products have improved the visibility and the image of mainstream private-label items, according to Brian Sharoff, president of the Private Label Manufacturers Association here.

"What we think is that the public has a much broader view of premium private label than the retailer," Sharoff told SN when discussing the results of a nationwide consumer survey conducted for PLMA by the Gallup Organization, Princeton, N.J. The results of the study are being

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