PREMIUM PET FOOD IS GOING TO MARKET

DANA POINT, Calif. -- Hoping to prove you can teach an old dog new tricks, Century PetCare here is bringing its Advanced Nutrition Formula brand of superpremium pet foods to supermarkets."We've hit a nerve center with this," said Bill Mann, Century's senior vice president. "Iams, Hills and ANF have spent 40 years and hundreds of millions of dollars convincing the consumer that the only place you can

DANA POINT, Calif. -- Hoping to prove you can teach an old dog new tricks, Century PetCare here is bringing its Advanced Nutrition Formula brand of superpremium pet foods to supermarkets.

"We've hit a nerve center with this," said Bill Mann, Century's senior vice president. "Iams, Hills and ANF have spent 40 years and hundreds of millions of dollars convincing the consumer that the only place you can buy real quality pet food is anywhere but a grocery store. If we can make this work,

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