PREMIUM PRODUCT ADDS JEWEL TO ROYAL CROWN COLA FAMILY

NEW YORK -- Royal Crown Cola, which introduced the all-aluminum can, diet cola and sodium-free cola to the marketplace, has now created what it is billing as "the world's first premium cola.""We believe we are creating a new category," said John Carson, president and chief executive officer of Fort Lauderdale, Fla.-based Royal Crown."There is a great ability in this country to drink lots and lots

NEW YORK -- Royal Crown Cola, which introduced the all-aluminum can, diet cola and sodium-free cola to the marketplace, has now created what it is billing as "the world's first premium cola."

"We believe we are creating a new category," said John Carson, president and chief executive officer of Fort Lauderdale, Fla.-based Royal Crown.

"There is a great ability in this country to drink lots and lots of cola. But there is a little bit of cola fatigue. People are looking for some

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