NEW YORK -- Royal Crown Cola, which introduced the all-aluminum can, diet cola and sodium-free cola to the marketplace, has now created what it is billing as "the world's first premium cola."
"We believe we are creating a new category," said John Carson, president and chief executive officer of Fort Lauderdale, Fla.-based Royal Crown.
"There is a great ability in this country to drink lots and lots of cola. But there is a little bit of cola fatigue. People are looking for some