PREMIUM STORE BRANDS CALLED BEST PASSPORT

CHICAGO -- Foreign suppliers hoping to crack the U.S. supermarket business may find that premium store brands represent their best passport.That's the recommendation of John F. Coyne, executive director of Private Label U., Scottsdale, Ariz., who is urging suppliers to play to their strengths by focusing on added-value and exceptional quality. Private Label U. is a training institute for retailers

CHICAGO -- Foreign suppliers hoping to crack the U.S. supermarket business may find that premium store brands represent their best passport.

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