PREMIUM STORE LABEL STIRRING UP SOFT DRINKS

NEW YORK -- Premium store brands are shaking up the supermarket soft-drink aisle.Store-brand colas carrying the Safeway Select, A&P Master Choice and Winn-Dixie Prestige labels, to name a few, have become increasingly popular with value-conscious consumers.And now retailers, who are under pressure to increase profits in a slow-growth sales environment, may have even more reason to consider adding

NEW YORK -- Premium store brands are shaking up the supermarket soft-drink aisle.

Store-brand colas carrying the Safeway Select, A&P Master Choice and Winn-Dixie Prestige labels, to name a few, have become increasingly popular with value-conscious consumers.

And now retailers, who are under pressure to increase profits in a slow-growth sales environment, may have even more reason to consider adding premium store brands to their soft-drink category.

According t

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