A PREMIUM ON TASTE

The frozen aisle is starting to sizzle again, thanks to upscale entrees with healthful and exotic ingredients.Innovation on the high end of the category is helping reverse recent sales declines. Empty-nest baby boomers, in particular, have embraced products with exotic flavors and healthful attributes in restaurant-style recipes. Boomers, many of whom were born around the time the original TV dinner

The frozen aisle is starting to sizzle again, thanks to upscale entrees with healthful and exotic ingredients.

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TAGS: Seafood