PREMIUM'S POWER

From cooking wine to canned dog food, premium private-label products are turning up everywhere in Center Store.Many retailers have embraced the idea of offering products with quality ingredients and upscale packaging. Some retailers are targeting only those categories where a national brand doesn't exist, while others are taking on as many products as they can.Whatever the strategy, the goal is the

From cooking wine to canned dog food, premium private-label products are turning up everywhere in Center Store.

Many retailers have embraced the idea of offering products with quality ingredients and upscale packaging. Some retailers are targeting only those categories where a national brand doesn't exist, while others are taking on as many products as they can.

Whatever the strategy, the goal is the same: show consumers that they can get quality products at a lower cost.

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