PREPAID IN PHILLY

PHILADELPHIA -- Shopping for prepaid phone cards at mass-market retailers here can be a challenge despite efforts by suppliers to gain better visibility on the sales floor for their products.During March store visits, SN found most supermarkets tuck their prepaid cards behind service or video-rental counters, stuff them in registers or hide them away in showcases. Signs pointing them out are for the

PHILADELPHIA -- Shopping for prepaid phone cards at mass-market retailers here can be a challenge despite efforts by suppliers to gain better visibility on the sales floor for their products.

During March store visits, SN found most supermarkets tuck their prepaid cards behind service or video-rental counters, stuff them in registers or hide them away in showcases. Signs pointing them out are for the most part nonexistent.

While placing prepaid cards out of view of mainstream

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TAGS: Walmart