PREPAID PHONE CARDS ROLLING OUT AT BIG V

FLORIDA, N.Y. -- Big V ShopRite here is expanding a program of prepaid telephone cards dispensed from vending machines to all of its 31 stores following a two-month test that demonstrated the product's profitability and consumer acceptance.Prepaid telephone calling cards allow users to purchase telephone time in advance and to use the cards instead of depositing cash in public telephones. The cards

FLORIDA, N.Y. -- Big V ShopRite here is expanding a program of prepaid telephone cards dispensed from vending machines to all of its 31 stores following a two-month test that demonstrated the product's profitability and consumer acceptance.

Prepaid telephone calling cards allow users to purchase telephone time in advance and to use the cards instead of depositing cash in public telephones. The cards are thrown away after their value is used up. The retailer earns 25% profit on sales o

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