PREPARED, NATURALLY

BOULDER, Colo. -- Natural-food supermarket chain Wild Oats Markets is making food service the main ingredient in a new scheme to become a tougher competitor against both supermarkets and restaurants.The 40-unit chain will impose major, expensive changes such as building more central kitchens, adding self-service to the mix and computerizing its food-service operations, all intended to set its prepared

BOULDER, Colo. -- Natural-food supermarket chain Wild Oats Markets is making food service the main ingredient in a new scheme to become a tougher competitor against both supermarkets and restaurants.

The 40-unit chain will impose major, expensive changes such as building more central kitchens, adding self-service to the mix and computerizing its food-service operations, all intended to set its prepared food apart from mainstream supermarket competition and win back some home-meal repl

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