PREPARING PALATES

CHICAGO -- Retailers who are sensitive to the fickle tastes of children find that high-profile, store-level, produce-education programs bear a lot of fruit.These days, most children-focused programs contain more than the typical buy-more merchandising strategy. Nutrition is being touted as the primary message of fruit and vegetable promotions aimed at children, retailers told SN."Children are our

CHICAGO -- Retailers who are sensitive to the fickle tastes of children find that high-profile, store-level, produce-education programs bear a lot of fruit.

These days, most children-focused programs contain more than the typical buy-more merchandising strategy. Nutrition is being touted as the primary message of fruit and vegetable promotions aimed at children, retailers told SN.

"Children are our future customers," said Ray Taglialatela, director of produce merchandising for

Register to view the full article

test - Advanced Registered User

Already a member? .