PRESIDENT, CEO APPOINTED BY BIG V

FLORIDA, N.Y. -- Big V Supermarkets here has named retail discount store veteran Mark S. Schwartz the company's new president and chief executive officer, effective March 22.Schwartz succeeds Joseph Fisher, who left Big V late last year to become president and CEO of Penn Traffic Co., Syracuse, N.Y. Schwartz was president and CEO of Hechinger Co., a Maryland retail home-improvement chain. He left

FLORIDA, N.Y. -- Big V Supermarkets here has named retail discount store veteran Mark S. Schwartz the company's new president and chief executive officer, effective March 22.

Schwartz succeeds Joseph Fisher, who left Big V late last year to become president and CEO of Penn Traffic Co., Syracuse, N.Y. Schwartz was president and CEO of Hechinger Co., a Maryland retail home-improvement chain. He left that post last week.

Before coming to Hechinger, Schwartz held several senior po

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